Smarter Business Online

Seven online, on-demand video modules

Course review

This course has been designed to help you gain a far deeper understanding of online marketing issues in 7 key areas so that you can improve the results you’re getting.
Seven on-demand videos are presented by recognized experts in — Content Management Systems, Understanding Web Analytics, Search Engine Marketing, Conversion Rate Optimisation, Advanced Email Marketing, E-commerce, and Making LinkedIn Work.

Interviews with business owners and marketing directors will show you exactly how others have turned far more of their website visitors into contacts and sales. Pre-work assignments and a series of workbooks will help you apply the learning into your own business, step by step.

Course objectives

At the completion of this course, you should be able to develop your website and online marketing so that you can:

  • Be found more often by your ideal prospects
  • Turn more visitors into new customers
  • Improve the customer experience of your online offering
  • Make website management and updating easier and more efficient
  • Use analytics to improve online marketing results
  • Improve results from advanced email marketing
  • Use LinkedIn effectively to find and connect with target prospects.

To order this course, please go to (you will need your log-in details to hand).  Alternatively please drop a line to